When it comes to building a website, there are three major areas that contribute to a successful, prosperous site on the web: development, design, and marketing. I call this the Website Trinity and if doing business on the web had a deity, this would be it. If you are lacking in any of these areas, your website will not be as successful as it could be, if at all.
Most people look at building a website from only one of these perspectives. Some people are looking for custom functionality, some people are looking for something that looks pretty, and some people are looking for a marketing tool. Identify which category you fall into, as the other two areas will need greater focus in order for you to be successful. It is this lack of focus that allows design companies to pose as development companies, marketing companies to pose as design companies, development companies to pose as marketing companies, and so on. In reality, every web company has a focus/strength in one area then covers the other two at sub-par quality, with the exception of the few and proud elite that start around $150/hr.
If you want a premium and affordable website, you are going to have to put the three pieces together, each with its own company, which is why our design and marketing services are provided through transparent partnerships. This gives us the flexibility in choosing the right designer to compliment our strong technical services. To cap it off, we can refer you to a marketing specialist that will drive traffic to your website that is targeted to your niche. These three pieces will form your own Website Trinity and will ensure high success in the fast-paced and ultra-competitive internet landscape.
